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About us

The Elite Athlete Centre and Hotel is a unique specialist hotel environment, designed specifically to meet the needs of elite athletes and their support staff. Our pioneering new hotel provides 44 specialist bedrooms, including 20 altitude rooms. It combines Loughborough University's world leading sports facilities with Imago Venues' excellence in delivering award winning hospitality.

As part of Loughborough University's outstanding sports facilities, our stunning new hotel provides the perfect environment for team training camps for all athletes. No other venue in the UK offers the outstanding combination of sports facilities, sports science, strength and conditioning and performance coaching into bespoke packages that are tailored to your performance targets.

Combined with the delivery of award winning hospitality, that is a standard across the Imago Venues portfolio, our facility is unparalleled by any other hotel venue in the UK. Much like the elite athletes using the facility, the Imago Venues team operating the Elite Athlete Centre are the elite in their own field and passionate about delivering something unique to the market.

From the sales team to operations and catering teams, great customer service is always at the heart of our delivery in all our other venues. It goes without saying that these same values are fundamental to the Elite Athlete Centre and Hotel. Through a flexible and user-focused and collaborative approach, combined with our world leading sports facilities, guests will experience something truly ground-breaking that benefits the elite athletes of today and tomorrow.

Kay England, Chief Executive Imago Venues

Our strong association with elite performance sport is boosted by the number of students, alumni and Loughborough-based athletes that choose the campus as their training base; the number of national sport governing bodies that house their main headquarters here; and the decision in 2012 to use Loughborough as the official preparation camp for Team GB ahead of the Olympics.

Supported by our partners UK Sport, Sport England and English Institute of Sport, we have designed a unique high performance environment for elite athletes, businesses and fitness enthusiasts to be the best they can be.

  • We are first and only hotel in the UK to have 20 altitude bedrooms that allow you to sleep high and train low.
  • Our specialist restaurant provides nutritionally balanced menus designed by expert nutritionists from English Institute of Sport that compliment your training needs and competition goals.
  • Our relaxation areas have been specially designed to give you the space you need to recover and build your strength.
  • Our seminar areas are ideal for team briefings to discuss strategy and tactics, promoting learning and helping you achieve those critical gains.
UK Sport is a world leader in the development of elite athletes and I am delighted that Loughborough is continuing to play a fundamental role in the advancement of top level sport. This investment will create a unique facility that will be of huge benefit to all involved. In particular, the decision to focus on nutrition will be key, as it is such a fundamental building block when it comes to successful performance.

Kath Grainger, Chair UK Sport, 5 time Olympic medallist